Use Social Media To Grow Your Business
Aiden Sookdin, Author, The Minimum Wage Millionaire, 23 Feb. 2016
Social media is no longer considered a passing fad. Almost every business, large or small, has already understood the importance of social media integration in creating a memorable brand and influencing the target market. The question is: how do you make your brand stand out in the overcrowded market and actually have a voice?
Social media is taken lightly by most business owners. Many fail to see the real advantages of social networking: increasing the number of customers, creating brand awareness, getting to know your customers on a more personal level, increasing traffic to your website or blog and spreading your marketing messages more quickly and easily than ever thought possible.
How do you engage users on social media platforms and make your brand stand out from the rest? Here are some useful tips from social media experts:
1. Set clear goals
Even if you’re not sure just how social media could benefit your business, you need to do your planning, as you would with any other important marketing strategy. Determine the main reasons for developing a social media presence. Do you wish to attract new customers, to diversify your customer base, to sell more products, to receive feedback from customers, build relationships with influential people in your industry or simply promote your blog posts and entertain your followers? Sure, you can choose several reasons, but it’s important that you know exactly why you are “wasting” your time and energy on building a community of social media followers.
2. Know your audience
You need to know who you will be addressing via your brand page. You may want to attract as many users/potential customers as possible, but the truth of the matter is that your social media strategy will prove much more successful if you target the right audience. Who are the people who would be most interested in finding out about your business, keep up with the latest trends in your industry and interact with your brand on Facebook, Twitter, and Google+? If you’re selling toys, for example, you need to make sure your target audience (parents, stay-at-home mums, kindergartens, pre-schools, after-schools, etc.) know about your social media pages. Then determine how you will engage these users and build relationships based on mutual trust.
3. Know what and when to post
After you’ve analyzed your target audience and established their preferences, it’s time to develop a strategy for your social media interactions. Social media is all about being more open and establishing personal relationships with your customers, so use it to your brand’s advantage. Avoid over promoting your own products and services, don’t over share, and only post content which you know will engage users. If you don’t know which type of content works best with your audience, Facebook gives you a complete analysis, allowing you to see how all your posts are performing and test various posts until you find the perfect combination. Don’t forget to keep your posts reasonable, respectful, and appropriate for the age groups you are targeting.