A strategy to help you decide what stocks to invest in

Julie Brownlee, Fsp Invest, 25 Apr. 2014

Tags: fundamental analysis, investing strategies, investing, strategy, what stocks to invest in, warren buffett, analysing shares, fundamental analyst

Investing in shares on the stock market isn’t as simple as randomly picking companies to invest in. You need to have a technique for selecting them. One way is to use fundamental analysis. So what is fundamental analysis? And what is fundamental analysis all about? Read on to find out…

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Fundamental analysis is a very popular way of analysing shares

Fundamental analysis involves assessing the merits of a company based on a thorough analysis of the following:
  • A company’s trading results (past and present);
  • A company’s future prospects;
  • A company’s management; and
  • The economic and industry conditions in the field in which a company operates.
It’s a popular way of analysing shares. Fundamental analysis is responsible for an entire school of investment analysts. And if you’re into buying value stocks, the fundamental analysis will definitely be a strategy that you use.

A well-known fundamental analyst

Perhaps the most famous fundamental analyst is Warren Buffett. He’s the third richest man in the world. Bill Gates, founder of Microsoft, and Carlos Slim Helu, a Mexican telecoms tycoon, take first and second slot.

Warren Buffett has grown his company, Berkshire Hathaway, from a small company into a multibillion dollar group. Berkshire Hathaway has major stakes in companies like American Express, Coca-Cola and Gillette.

Buffett is a value investor, Gareth Stokes in Fear, Greed and the Stock Market explains. You can read more about value investing here. He bases his investment decisions after thorough fundamental analysis of a company.

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What fundamental analysis involves

There are many different types of fundamental analysis. The main focus is to try and work out the value of a company and its future potential. No charts are involved with fundamental analysis unlike technical analysis.

So there you have it, a strategy to help you decide what stocks to invest in.

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