How To Build A Profitable Business Blog

Aiden Sookdin, Author, The Minimum Wage Millionaire, 14 Feb. 2016

Tags: how to build a blog, business blog, promote your business, online marketing, successful blog, attract new customers

There’s no doubt that blogging has become a requirement for businesses everywhere. If you want to properly promote your business online and attract new customers, then you must develop a business blog and make it profitable. You must never underestimate the power of a strong online presence.

What are the steps you must take to ensure that your blog becomes successful and starts bringing you profit? How do you get noticed by readers and how do you build your online reputation?
The first step is to create valuable, high-quality content, which should entice readers, attract visitors to your site and keep them coming back. Make sure you post relevant content regularly, if you want to increase traffic.
Here are some extra tips to make your blog more successful:
Study the market and deliver what the target market wants
No matter what line of business you are in, you must make sure you give your target audience what it wants. Don’t just write content for the sake of it, but actually make a conscious effort and post articles related to highly-important issues which your audience is dying to hear more about. Offer expertise advice and stand out from the crowd, that means differentiate yourself from the other business blogs out there, by bringing something innovative and creative to the table.
Show and share your passion
If your blog posts are dull and unappealing, then don’t expect anyone to be impressed. Remember that you are blogging in order to attract new visitors to your site, visitors which could turn out to be potential customers. This means that you should do your best to properly promote your products and services, but also express your passion for the business you are running. If you are not passionate about your business, nobody else will be.
Be interesting, clear and engaging
If you want your blog to be truly successful and attract new followers, then you must truly engage your audience. How do you that? By inviting your users to share their opinions and comments, being open to suggestions, and by providing interesting, original, relevant content on a regular basis.
Actively promote your blog
Your blog won’t make money on its own, you must give it a little push every now and then. Search for other niche-related sites and blogs and start commenting on blog posts. Interact with other bloggers, get in touch with influential people in your line of business, start actively networking on LinkedIn and Facebook, and build a strong fan base.
Add subscription links and social media buttons
Don’t forget to add an email subscription link and social media buttons to your blog. Encourage visitors to share your blog posts on popular social media networks, like Facebook, Twitter, Google+ and LinkedIn. Provide a weekly or a daily newsletter to your readers and make it easier for them to receive all the latest news in the industry. Make your readers’ life easier and they will thank you later.
Make your blog profitable
The main scope of any business blog is to bring you substantial profit, by building a customer base and convincing potential customers to purchase your products or services. In order to achieve this result, you must provide relevant call-to-actions on your blog, inviting visitors to click on links to landing pages, access your online store or see your latest promotions and special offers.
In the end, don’t forget that your blog should look incredibly good, be original and innovative in some way, it should express your passion for business and show your expertise in the field, and it should invite visitors to take action.

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